falling!

I always fall for great branding/packaging/wrapping! I like to think tv ads don't really work on me, but wrap it up in some great packaging and I fall hard!

I was looking through the rogersellers product catalogue at work today, and it fits into that category of great packaging for me. It features the illustrations of a Melbourne artist, Jane Reiseger and it just looks fantastic. The illustrations are so stylish in their simplicity, and create such a great natural feel! I had to grab some of the product cards in store recently, mostly because I loved the illustrations! (Of course some of the rogerseller products aren't too bad either!)

rogersellers card
My favourite illustration. The tree is such a great addition to the concrete landscape!

another card

and another!
The illustrations are just so effective and stylish!

Illustration can be so much fun in an interior as well, and on Jane Reiseger's site (http://www.janereiseger.com/) you can see some great examples of her artwork on a larger scale. The kids rooms are just so cute!

One of the gorgeous artworks!